Wednesday, July 2, 2014

New cross colors finalized...

One of the hardest things about bicycle design is not coming up with the design.  It's coming up with colors for the frames.  Once upon a time, I, along with co-workers, would have to come up with colors for about 75 different models with 2 or 3 different color options.  Not easy.  Working with a small group, it wasn't too difficult.  It can almost be more difficult trying to figure it all out solo.  

I generally don't want to design by committee because my frames are a reflection of me.  Same goes for color choices.  However, as the demand increases, it is important to gauge your customer's interest in your products and throwing out a few color choices is a great way to keep interested parties, well, interested.  

So, because of feedback and because these are also the two colors I was drawn to, the new colors for the cross frames coming from Taiwan this fall will be the Dazzling Blue (left) and Maroon (right).  


(What's playing:  R.E.M. What's The Frequency, Kenneth)

2 comments:

jkruse said...

That maroon reminds me of an early eighties Fuji professional I still ride. Great color.

Bill Romano said...

I like the maroon a lot and voted on it earlier. Very glad to hear you are going with it. I am going to start scraping together the funds for a complete bike. Will you be doing any kind of preorder on these?