"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius, and a lot of courage, to move in the opposite direction." Albert Einstein.
As I was watching a news segment on the recalls that Toyota is facing, the above quote by a pretty smart guy came to mind. While the computer generation has made the ability to create and communicate instantly, I have to ask, at what cost? What was so awful about mailing a letter? What was wrong with looking at a map to navigate unknown roads (well, the refolding was always a pain and took 2 or 3 times to get it folded correctly)? What was wrong with going to the library to look up information on a subject? What was wrong with a car that you could see the ground through the engine bay when you opened the hood?
Nothing. Nothing was wrong with any of that. What was wrong was that someone wanted something faster, quicker... Impatience changed our lives. The need to have something now. The need to always have something new and "better."
Cars are infinitely more complicated today. Bikes are becoming the same. Electronic shifting for bikes is here and is sure to proliferate. Electronic shifting, while proven to be faster shifting than manual shifting, has no backup in case of batter failure or a software glitch. Luckily a software glitch in an electronic bike shifter is unlikely to cause the problems that some Prius owners have experienced.
Are all of the "new and improved" gadgets really improving our lives? I don't think so. How much time did you used to have to ride your bike? The concept of "free time" is becoming more and more foreign. Now everybody is instantly connected with mobile phones that allow you to take your work with you. I used to be an outside sales rep in the days before cell phones. It was, in retrospect, actually pretty fun. I got to drive all over the county. I made appointments ahead of time to meet a buyer. I showed up, got a written order, drove to the next destination. If I needed to touch base, I stopped at a pay phone and called the office. Sometimes, I brought my bike in the van because you never knew if the opportunity to ride in a different part of the county would present itself at the end of the day.
But the most important thing was that between appointments, I had time to myself. I wasn't distracted with a cell phone call. I mean really how important are any of the cell phone calls that people make? Are they made because the call is urgent and information is required NOW? Unless someone is bleeding to death or their car is perched on the edge of a cliff, virtually everything can wait. In the words of Simon and Garfunkle, "slow down you move too fast, you've got to make the morning last." Is there an app for that?
I try to run Black Mountain Cycles simply. I chose a simple selection of parts and accessories to offer. I chose a simple, focused area of the bicycle market on which to focus. It is infinitely easier to try to be everything for everyone, have a huge variety of goods...basically, just stock everything for every possible situation. It is much more difficult to streamline your inventory, narrow the focus of your business, and stick to your guns. Sometimes you have to send a customer to a another shop when they ask for a product you don't sell and can offer no alternative. Operating simply is giving me more time to ride my bike and it sure makes it easy to say no to a sales rep trying to sell me something that doesn't fit my business focus.
(What's playing: Led Zeppelin Candy Store Rock)