Last month, BRAIN reported that Best Buy would be selling "electric powered personal transportation products at some of our stores on the West Coast..." These electric powered personal transportation products (electric bikes for those lower on the IQ scale like me) will be available ranging from $499 to $2,000.
So why is a company like Best Buy (who I'm sure is facing tough times in this retail environment with many big retail establishments shutting down their operations) getting into electric bikes? Is it not hard enough selling a computer? How many gigahertz of internal speedy processing Ram-a-lama ding-dong do you want with that?
It seems "many IBD's have an I don't need no stinking motor culture that has really inhibited them from taking electric seriously," says "e-bike expert" Ed Benjamin. He further states that "Best Buy would be superior (on selling e-bikes) because they are about selling things and making money, rather than a lifestyle or a bike culture."
Okay, I don't have a problem with that. What I do have a problem with is the fact that an e-bike is not a bicycle. It's as much a bicycle as a moped is a bicycle. Sure it's got two wheels and a crankset with pedals and some of them even have derailleurs. But the dang things weigh as much as 3-4 times what a "bicycle" weighs. Who wants to pedal an 80 pound beast when you have that little switch at the ready to fire up those batteries? It's an electric vehicle that just happens to have cranks and pedals.
I also have a problem with e-bike companies expecting bike shops to carry these e-bikes (or motor bikes with pedals). Focusing on your core business is what bike shops need to be doing. It's also something Best Buy probably needs to do as well. Instead, as Mr. Benjamin states, Best Buy is interested in "selling things and making money." A very noble pursuit, but when it dilutes and strays from your company's focus, the gains are always short-term and short-lived. Best Buy will sell some units (and that's what they are to them - units), but revisit this in a year or two and I doubt e-bikes will be in Best Buy.
Further in the article, Larry Pizzi of Currie Technologies, who is providing Best Buy with Izip e-bikes (now there's an original name - put an "I" in front of anything and it's immediately hip, although it didn't work with Ron Horse) says "bike dealers are just not thoroughly embracing the category." However, once Izip e-bikes start flying out of Best Buy, "dealers will have no choice but to "get on the band wagon."" Don't hold your breath.
Again, dealers have enough going on already keeping up with the new technologies of 11-speed, new suspension system systems, hydraulic brakes...I find it hard to imagine that they have time to devote to understanding electric bikes and diagnosing potential problems. And yet again, this all comes down to focusing on your core business. Are you a bicycle shop or are you an electric bike shop? I'm a bicycle shop and I don't have the time or energy to learn about e-bikes because that's not what my focus is. I actually think e-bikes are pretty cool and a great way for folks to get from here to there without utilizing a fossil fueled vehicle. So don't blame bicycle shops for their lack of interest in e-bikes.
And even if an e-bike comes into a bike shop how in the heck is that skinny, no upper body bike geek going to lift that e-bike into the work stand to work on it? Good luck, Best Buy.
(What's playing: The Kinks
Low Budget)